YouTube ad
A YouTube ad would be an effective way of reaching my target audience
for a few reasons, first of all this form of media will be very effective as my
survey has taught me that around 41% of school students use YouTube more than
any other social media website, this being the highest percentage gives me
confidence in reaching the target age group of 15-16 year olds. I also believe
that creating this YouTube ad will show the professionalism as well as the
creative potential in College@Deyes, the aim is to create an advert that shows
off as many different aspects of the sixth form to try and get the attention of
as many students as possible, YouTube is a great platform to do this as it is
easily accessible to students, free to use and does not take up a lot of the viewer’s
time, meaning more students may watch it. YouTube in my opinion is the
strongest form of advertising as it is very effective at giving as much
information as the creator wants, this gives me the opportunity to keep the
information brief but still say a lot about the sixth form, for example i can
show around 7 different subjects, the facilities as well as students enjoying a
social life in around 30-45 seconds, this is a lot of information and is more
than what could be told from any print ad. As well as all of this it will link
to the Instagram advertising page to draw attention to another form of media
advertising.
Spotify advert
A Spotify advert is also another effective form of advertising as my
survey told me that 71% of 15-16 year olds use Spotify to listen to music, so
with this being the most popular music streaming app, it has a better
opportunity to reach my target audience. Previous advertising campaigns have
proven that Spotify is the best way to advertise colleges because when creating an
account people specify whether they are a student, this allows me to have my
advert be played to students only meaning I can narrow down onto my target
audience. A Spotify advert again is a great way to get across information as
this form of media is only 30 seconds of audio meaning I can come up with a
creative way to tell as much information as possible in that time, this can be
through noises or voice over.
Print advert
For a print advert I will be creating a poster, this can be effective as
it will reach the local target audience that the client brief has asked for.
This can be put up around Deyes high school, other schools in Maghull as well
as shop windows and anywhere else that may be effective at reaching a large
number of people, the advert would also link to the website, YouTube video and
Instagram account as I’m hoping that this poster peaks people's interest as the
pass by so they decide to visit the other forms of advertising for more
information.
Instagram page
Instagram (after YouTube) was the second most used social media website
with 36% of 15-16 year olds using over other social media websites, this shows
me that this is another useful form of advertising to use. Again using Instagram's
account system, I can utilise this to reach my age and local area targets, also
with Instagram being rather new it gives the sense that College@Deyes is much
more modern than other sixth forms, posts on this page could be intriguing to
make viewers want to swipe to other picture or even go to the account to find
follow and find out more. It would also link the YouTube video in the bio so
anyone who is interested could go there for more information
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