P2- Campaign plan

Elevator Pitch

The overall message of my campaign for College@Deyes is a far stretching college that allows new possibilities to only the students that are willing to work hard to get there. Too create this effect, first I must consider what forms of media to use, I have chosen to use:

-A Spotify/Radio ad

-An audio-visual YouTube ad

-A Poster

I will also be running a College@Deyes Instagram account for advertising the sixth form on a social media website.

Spotify/Radio advert

My Spotify/radio advert will be a 30-40 second audio clip starting with sound clips of music, acting, cooking, chatting, Laughing and finally cheering which will drown out. This will show that College@Deyes offers a range of courses and a comfortable social environment. It will then feature different student Voices saying parts of phrases that will be edited together to make a sentence that shows that College@Deyes is professional college that wants students that aspire. The advert will also need music to be playing in the background to keep the ad interesting that will kick in as the cheers fade out to make the ad more interesting.

YouTube Advert

My YouTube ad will be 45-60 seconds, it will include shots of a range of activities including an English lesson, a Football penalty, dancing, acting, socialising and a science experiment. As well as this I will have establishing shots of the sixth form block and common room in the beginning, and comments from a few students. This will show the range of opportunity available at College@Deyes and show students enjoying themselves and doing well in the subjects they enjoy. On top of these clips I will have a voice over of the student’s comments and possibly an interview with the head boy. This will add a sense of inspiration for students to want to be at this sixth form. The end will link people to the website and show the Instagram account.

Poster

My print ad will be a poster and will feature 6-8 people sat in the conference room with some paper on the table and pens in hands, they will all be talking and laughing, this will show that College@Deyes is a comfortable, safe and warm environment. Too much paper on the table can put students off if it looks like a stressful amount of work so it will only be one sheet per student and none of them will actually be writing anything. Also the setting of the conference room will show a professional side of College@Deyes. On the poster I will show the Deyes sixth form badge, the website name and Instagram account.

Instagram account

The Instagram account will be used for advertising on social media, first of all in the bio of the account there will be a link to the website, the account will feature things like pictures of the rooms available to show the resources College@Deyes provides, pictures of students looking happy to show a comfortable work place and things like swipe pictures where people need to swipe to find out why they should go to College@Deyes.