P2- Proposal

For my advertising campaign I intend on creating two media components, a print based graphic, and an audio advert to attempt to enrol the current year 11 students to come to collge@deyes sixth form. My print based graphic will be a poster that would be displayed on shop windows and on various walls in public areas, for example the nearby shopping area, Maghull square would be an ideal location as a lot of students will be there and have more chance to see. It would also be put on the Deyes website so its available to everyone there as well as my audio advert. My audio advert will be put on Youtube as this is the best method of distribution for my product as it is free and can reach a large audience. My target audience for my advertising campaign is Local students in the Maghull/Sefton area that are in Year 11 and will be moving on from High school in September 2018, as they will be currently thinking about their next step, and my aim is to make that College@Deyes. It is also important for my products to reach the parents of these students as well as they will have influence in the students decision.