P2- Proposal

For my advertising campaign I intend on creating two media components, a print based graphic, and an audio advert to attempt to enrol the current year 11 students to come to collge@deyes sixth form. My print based graphic will be a poster that would be displayed on shop windows and on various walls in public areas, for example the nearby shopping area, Maghull square would be an ideal location as a lot of students will be there and have more chance to see. It would also be put on the Deyes website so its available to everyone there as well as my audio advert. My audio advert will be put on Youtube as this is the best method of distribution for my product as it is free and can reach a large audience. My target audience for my advertising campaign is Local students in the Maghull/Sefton area that are in Year 11 and will be moving on from High school in September 2018, as they will be currently thinking about their next step, and my aim is to make that College@Deyes. It is also important for my products to reach the parents of these students as well as they will have influence in the students decision.

P3- Permission to use the logo and other facilities

P3- Outsourced audio

For my Audio advert I will need to get some copyright free music as well as some sound effects
To get these I have used Purple Planet, the track I have used was in the motivational section of the website, this is the effect I want my ad to have as its purpose is to motivate students to want to come to College@deyes, I used the track called fearless. This track achieves what I want out of my backing track as it is uplifting and makes the listener feel inspired.


Click to access the source of my backing track

P3- Release forms

Name: ______________________

By signing this document, I agree that my involvement on this media project may be viewed on YouTube as an unlisted video, (Only available via web link) which will be available on a public blog.

 

I have read and agree to the terms above:

 

Signed _____________________

These are the release forms I will give to my personnel.

P3- Pre production Flat Plans

P4-My Products

M3- Conventions of a College Audio Ad

Conventions of a college advert

To create my audio advert it was important that I looked at what was successful in other college adverts. From my research I discovered that most radio ads last between 15-60 seconds, however the average tends to be longer. One of the ads I researched, St Mary’s Catholic sixth form was around 40 seconds long, I decided to make mine slightly longer as I wanted to meet all the requirements from my client brief. Another convention of audio sixth form ads was the better ones tended to be short and snappy, as well as straight to the point, however they had a balance between this and enough detail, for example St Mary’s catholic sixth form makes has students making short statements such as “achieve the first steps to my future career” These statements are short and snappy and get their point across, these are common in a lot of college adverts and are featured in mine. Another common convention of a college advert is important information but not too much detail so the listener wants to find out more, an example of this is again in St Mary’s catholic sixth form ad when the voice over says things like “98% pass rate” and “100% University placement success”. This does a good job at making their sixth form sound appealing and is definitely something that I included in mine “100% Success rate in all subjects”. Another common convention of all audio ads is a catchy sound bed, this makes the ad seem more upbeat and can also get stuck in a listener’s head and make them recall the advert later, which would be beneficial as it would increase the chances of them choosing this sixth form. My audio ad follows many codes and conventions of college audio adverts, I made sure that I looked at what was successful and not successful with ads and used that to my advantage.